Getting Trippy

In 2013 a 17yr old from New Jersey by the name of Matt Rivera dropped everything he had, and left the east coast to start a life in the LBC. For an adult to make such a drastic move is crazy in itself, but for someone so young to make the decision to pack up, and start a new life on the opposite coast is just insane! At age 18, after moving into an apartment in Downtown Long Beach Matt decided to create a brand which at first was just something he shared with his friends, but now Matt has a plan, and nothing will get in the way of his vision. Trippy Culture is who Matt is, it's his struggle, his journey, and his overall way of living expressed through clothing. Inspired by drugs, sports, photography, and street wear as a whole Trippy Culture is Matt's way of bringing his west coast side, and east coast side together. He wants the people to be inspire people to keep creating, and never be afraid to get outside of your comfort zone, but also to never forget who you are, and where you come from. TC released their first cut and sew collection called "The Warm-Up" which features a long sleeve baseball jersey, and a short sleeve henley style tee both of which are FIRE!!!  Excited to say the least for their next two releases which will both come in limited quantities so I suggest you follow them on IG, and keep an eye out for their next drop! Check out "The Warm-Up" collection below modeled by local rapper E-Ham, and Houston University PG Chyanne Butler

Instagram: TrippyCulture

Trippyculture.bigcartel.com

Styled by Kaizen

Nicole White is a strong, care-free, independent, business-minded woman who is determined to influence the fashion industry. At 21yrs old White has started up her own online thrift store "Blazin' Kaizen", and she also is a stylist for those in need of help with picking a style for a prom, wedding, photoshoot, or any other upcoming events. Fashion has been an interest of hers for a while now, but White prefers to have style over being fashionable.  "Fashion changes, but style stays the same" White says "No one can tell you what to wear or how to dress if you have style it's all about your flavor." White draws inspiration from stylist June Ambrose and her TV show where she styled people. She loved the reactions she saw from the people being styled, and realized that was definitely something she was capable of doing, and is now on her way to making a dream reality. Fashion wise White loves The Olsen twins, and Rihanna's fashion sense "They bring more then just fashion they bring style!" Said the aspiring stylist. White plans to eventually open up a location for her thrift store, and help organize other black owned businesses. We're all for more black business here so she definitely has our support on that! We love what she has going one because we see the passion, but also because she has been able to keep focused, and work even harder through the loss of her mom. White takes pride in believing her mother is watching her every step of the way on her road to success! Check out her site linked below, and see if you see something you'd be interested in!

Blazingkaizen.bigcartel.com

Villain Attire

Contrary to the name Vilian Attire is all about uplifting the people! As the Robin Hood of streetwear they refer to themselves as "Villians with good intentions" who plan to represent the misjudged, and misunderstood. The brand has a new collection dropping very soon so keep an eye on their website linked below!

Shop.VillianAttire.com

Wrigley Clothing Pop Up Shop

Date: 2/20/16

Time: 12pm-6pm

Admission: Free

Location: 700 W Willow St 

20% off entire store! 

Launch Video Interview #2

Our second interview we're releasing from the launch video features West Wing sales associate, and IUWT co-founder Hakeem "Keem" Washington. Learn more about where he's from, and how the city influences his brand! (SUBSCRIBE TO OUR YOUTUBE CHANNEL HERE)

Long Beach Clothing Co.

The 3rd, and most important staple of streetwear culture in The Beach, Long Beach Clothing Company has been unifying, and representing the city for 5 years! With heavy support from the public, and different big names like Daz, actor Ricky Harris, local boxer Malcolm Mcallister, and Mr. Long Beach himself Snoop Dogg repping them heavily it's easy to see why they've been so successful. Location also has something to do with their success being that they are right in the heart of Bixby Knolls it's perfect, because they have a constant flow of people in the store throughout the week. Especially on days like "First Friday's" where the streets are flooded with the cities residents checking out the local shops and businesses on display! Haven't heard of any plans of an expansion, but they are currently working on an online shop which will be up and running very soon! Click the link to their site below, and register your email so you can know when their website is up, and follow them on Instagram as well!

www.longbeachclothing.com

Instagram: @lbclothingco

No Wing Like The West Wing

When it comes to clothing in Long Beach West Wing is the best of the best. The brand is a staple in the Long Beach streetwear community, and within the Long Beach community as a whole. Located in the heart of the west side West Wing reps their side of the city with pride, and has really put the west side of Long Beach on the map! Since their start in 2008 the brand has built itself on always staying true to your roots while in pursuit of your dream. Since their start West Wing has expanded to Hawaii, created a skate team, and this year they expanded their primary location, and built a skate shop! Follow them on IG, and cop you something from their shop below!

Instagram: @WestWingLB


www.WestWingLB.com

Launch Video Interview #1

Our first launch video interview to release is with co-founder, and creative director of local clothing brand The Sierra Leone Clothing Company (SRLC) Justin Broach. Get an understanding of where his from, how that influences what he does, and more in the video above!
(SUBSCRIBE TO OUR YOUTUBE CHANNEL HERE)

Get Proper With Proper LBC

Since about 2003 Proper has been one of few staples in the Long Beach sneaker, and streetwear community. With their focal point being sneakers, and they have found a way to incorporate big name clothing brands in their store, and keep the public coming back to their store. Any business that can prosper for 13yrs in counting is certainly doing something right. We spoke to a representative of the store who couldn't really give us any future plans for the store, but she says her boss is content with where the store is now. Hey! i

If it ain't broke don't break it right? We'd love to one day sit down with the boss, and talk more about what he has inspire for Proper, but until then check out their website, and cop you something nice from their dope selection! 

www.apropersite.com

Legal Hustling

Legal Hustlers Company is a Long Beach bred brand created by Poly graduate Ricky Lee. Legal Hustle is a company who's basic principles are grinding for what you get, and earning everything the right way. Ricky has wanted his own brand since he was in high school, and after graduating from barber college he decided to start Legal Hustlers, because that is what he himself embodies, and he feels that is what the people who work hard for what they have represent as well! His plans for this brand is to ultimately open up a store, and expand his team with more like-minded Legal Hustlers. Click the link below, and check out their site!

legalhustlerscompany.com

New Team in Town

We have a new streetwear brand brewing in the city, but don't let the name deceive you THW is a dope brand with some quality gear! Team Homewrecker, THW for short is a brand inspired by the likes of current hip-hop fashion icons like Kanye, and ASAP, and Adidas designer Stan Smith. Created by two young men by the name of Leo Chao, and  THW is all about simplicity, and quality! Contact owners on Instagram provided below for purchase!

@Kurtleoc

@wreckerapparel

The Block is Hot!

Jaccari Marshall-Brooks,creator of streetwear brand "The Block" knew his calling was the fashion industry at a very young age. Back in middle school he would save his lunch money, and bus fare to go down to the shops on Fairfax, and cop their latest releases. The Block is a brand for the streets! Inspired by the inner city The Block represents the born hustlers, and those raised in the struggle. As the new year approaches The Block is planning to drop a new collection of quality tee's for the brands one year anniversary! Stay up to date with the brand, and their future releases on their Twitter, and go cop a shirt from their website linked below!

ontheblock.bigcartel.com

Twitter:
@theblockclothing

@cariidta

Bape x Puma Collab Coming Soon

What seems to be one of the hottest collabs of the year Bape, and Puma will be teaming up to drop a collection this weekend! Check out some of the pieces below, and goodluck if you're trying to cop! Sure prices will be crazy on this stuff! 

Killlthehype is Killing the Game!

Killlthehype is a LA based brand best known for their headwear which features a majority of your favorite sports teams logo with a simple twist. Each logo is presented on the hat flipped upside down, and it's amazing to me how such a simple design change could drive the people so crazy! KTH has gotten recognition from a plethora of celebs, rappers and athletes some names being Swaggy P, Cassie, Diddy, Lauren London, Casey Veggies, and Jordan Clarkson! Go cop you something from his site, and follow Killlthehype on IG below!

KTH IG: Killlthehype 

www.KTHLA.com

Nike's Latest ACG Release

NikeLab's latest ACG release has a lot of people ranting, and raving due to the high retail price, but it's functionality in all conditions proves that the collection is well worth the price!